The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information What was the first drama you got hooked on? "If a K-drama gains popularity, people may also pay attention to K-pop and vice versa. In 1993, when South Korea elected its first civilian president in over 30 years, numerous Korean college graduates and young professionals, feeling liberated from decades-long censorship under military rule, took jobs in the cultural sector. Statista. Yoon Se-Ri (Son Ye-Jin), a successful entrepreneur who is also an heiress, finds. High school girl Lim Joo Gyung ( Moon Ga Young) masters the art of makeup and rises to popularity because of her beauty. 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Meanwhile, France saw a 13 per cent increase in K-pop streams between 2019 - 2020. Theyre also somewhat interactive. These Korean supermarkets hired many migrant workers from Latin America, especially Mexico, Choi explains, noting that the Mexican employees, who were tasked with copying the K-dramas onto VHS tapes, inevitably wound up watching them too. When the pandemic brought international travel to a halt and forced the nation to shelter in place, many leaned on entertainment to explore the world beyond the confines of their homes. "It's kind of an overall thing like pop is not really one sound. Filming locations of hit K-dramas have becomepopular tourist destinationsin South Korea, and beginning in the early 2000s, scores of Asian womenenamored with the strong, handsome, and romantic Korean male leads they saw in K-dramashave ventured to the country in hopes of dating and marrying a Korean man. Young audiences now lead the trend of actively using different kinds of platforms to consume content, says Sarah Kim, SVP of Content Business and Regional GM for Asia at Viki. A lot of things fit into it. Two of Indias leading indices fell nearly 0.5% on Monday to extend losses for a seventh straight session. The series is well-loved for its unique plot This is usually a death knell for a pop performer aspiring to global status. Korean creators still make dramas day by day, says Dr. Dal-Yong Jin, a communications professor at Simon Fraser University and one of the worlds leading scholars on Korean pop culture. K-drama popularity worldwide 2021 Published by Statista Research Department , Sep 9, 2022 According to a survey conducted across 18 countries in late 2021, over 49 percent of respondents stated. The entertainment powerhouse announced earlier this year that it is investing $500 million in Korean content in 2021. But only when he finds the Goblins Bride, played by Kim Go Eun, will be able to end his immortality and return to dust. My Liberation Notes. The K-drama craze has indeed hit a fever pitch, reaching even the most isolated places in the world like North Korea, where bootleg copies of South Korean dramas have been smuggled into the country since the 1990s and Korean pop culture is now viewed as a growing threat to Kim Jong-uns power. They are popular worldwide, especially in Asia, partially due to the spread of Korean popular culture (the "Korean Wave") and their widespread . This development was wholly unan- . As President Kim Young-Sams administration ushered in a new era of globalization, many young South Koreans also traveled abroad and brought back what they had learned overseas, contributing to the countrys cultural rebirth. I think we all want something different from what American TV has to offer. Korean Foundation for International Cultural Exchange. viewers started seeking out more K-content featuring these amazing actors, she says. Use Ask Statista Research Service, Quarterly Disney+ subscribers count worldwide 2020-2023, Original content titles on Netflix 2017-2022. Total Hours Viewed in February 2022: 536,390,000. The series eventually aired in 91 countries and saw viewer ratings reach 90 percent in Iran, where it sparked a nationwide interest in Korean language and culture and paved the way for the success of other historical K-dramas in the country, including Queen Seondeok and Jumong. K-dramas have also fostered the growth of South Koreas booming medical industry ascountless tourists visit the country every year to undergo plastic surgery in an effort to look more like Korean actors or actresses. For the fans, though, Korean entertainment means a lot more than just a catchy song or a fun show, it is bringing something new, real, and different to the game, in a way that they connect to deeply. The popularity of American crime dramas like CSI in South Korea has seemingly led to similar fare, such as Stranger and Voice, both of which were huge successes with domestic audiences. statistic alerts) please log in with your personal account. They also tend to consist of more PG-friendly fare than western TV shows (nudity and sex are practically nonexistent, for example), rendering K-dramas more palatable for a wider range of age groups and countries, especially those that are more socially conservative. They still support each other though! Are you interested in testing our business solutions? The widely-praised drama was written by Kim Eun Sook, who also wrote the popular series The Secret Garden, The Heirs, and Descendants of the Sun! Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. South Koreans decode the rising global popularity of K-dramas With all things Korean -- drama, cinema, music, beauty products, and food -- going global, it is believed the reason behind the content gaining momentum is the competence of the Korean industry in studying and replicating what people have liked in the past. Meal inspired by K-pop group BTS sparks frenzy, pushing McDonald's to shut shop in some outlets. All of Us are Dead. The enthusiasm has often led to K- drama fans craving other Korean cultural content and Korean language education. Director: Park Joon-Hwa (Touch Your Heart, What's Wrong With Secretary Kim) Writer: Hong Jung-Eun (Hotel Del Luna, A Korean Odyssey), Hong Mi-Ran (Hotel Del Luna, A Korean Odyssey) Network: tvN Episodes: 20 Duration: 1 hr. Korean Foundation for International Cultural Exchange. Statista. S. Korea has really worked hard to become recognized by other countries in a positive light. The K-drama wave expanded very quickly outside of Asia as well, most notably with the 2003 historical drama Jewel in the Palacethe first K-drama to become a truly global hit. Moonlight Drawn by the Clouds is a story and youth romance set during the 19th-century Joseon Dynasty starring Park Bo Gum and Kim Yoo Jung. KBS, SBS and tvN are the 3 broadcasting stations that produced most Korean hit dramas with record-breaking ratings. and the romanceStar in My Heart(akaWish Upon A Star) among Chinese audiences as the starting point of Hallyu; Jin argues that it started even earlier, in 1993, when China broadcasted the Korean dramaJealousy (Jiltu). Wednesday-Thursday Ratings But Korean content was in sync with Chinas social aspirations, and this turned out to be a huge boon for South Koreas entertainment industry, Choi explains. I have one friend that is a low key interested in kdramas, but if I suggest too many or talk to her about them, I can tell she isn't that interested. 20 mins. According to Dr. Jung-Bong Choi, a former professor of cinema studies at New York University, Korean network executives in the 1980s and 1990s often took business trips to Japan to draw inspiration from the style and structure of the countrys dramas, which pioneered the 12-episode miniseries format and included a diverse array of genres. Hansik is promoted in many reality TV shows, too. Rain or Shine. Definitely not popular in Texas. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. K-dramas are generally known for having high production value, intense and often engrossing storylines, and quality acting that helps build an emotional connection between the characters and the audience. Create an account to follow your favorite communities and start taking part in conversations. She had one of the most impressive wardrobes I've seen for a FL. February 14, 2022. Most Korean dramas showcase the exquisiteness of Korean cuisine, influencing its viewers to crave the experience of Korean food. Because of this, networks and production studios are able to try new and refreshing material beyond romantic comedies and family dramas, as well as explore multiple ways to introduce it not only in Korea but also outside of Korea., Were also starting to see more K-dramas being renewed for multiple seasons, much like American TV shows. In a world where an increasing number of viewers are watching K-dramas, their tastes and preferences inform the type of content being made. Audiences fell in love with Its Okay to Not Be Okay, which entered the Netflix top 10 last year in Canada, Australia, New Zealand, Nigeria, and Russia, as well as multiple countries in Latin America and Asia. While there are many different factors that have contributed to the rise of Korean pop culture all over the world, a common thread that runs through all facets of the Korean Wave is South Koreas openness to learning from other cultures, successfully combining elements of the East and West to create something new with mass appeal. Marriage and Divorce) If you are an admin, please authenticate by logging in again. Are you interested in testing our business solutions? In Twitter's list of countries tweeting most about K-pop, the Philippines came in second, following Indonesia. The actors incredible popularity even led the then-Prime Minister of Japan Junichiro Koizumi toquip, Yon-sama is more popular than me. The drama drastically improved the image that many Japanese citizens had of Korea and Koreans and even enhanced thesocial status of Zainichi Koreans in Japan, who have long faced discrimination and marginalization in Japanese society. In November of the same year, another band, Big Bang, drew a crowd of 14,000 in Peru and then a similar number in neighbouring Chile (Briceno, 2013). New comments cannot be posted and votes cannot be cast. K-pop artists such as BTS and Blackpink became household names as peoplespent more time online. K-Dramas Expand Further Into Mainstream US Culture With Panel At SXSW More From Forbes Feb 24, 2023,11:39pm EST Shah Rukh Khan's 'Pathaan' Crosses $123 Million In A Month Feb 24, 2023,11:04pm EST. A spokesperson at Netflix revealed that viewing of Korean content across Asia increased fourfold in 2020 compared to 2019. Your Reason has been Reported to the admin. South Korea had been a dictatorship until 1987, which meant limits on what . Stateside, K-dramas have spawned American remakes such asThe Good Doctor(now in its fifth season) and inspired a number of online communities onFacebookandClubhouse. Nevertheless, (2021) Starring Han So-hee, Song Kang, and Chae Jong-hyeop, 'Nevertheless,' is a South Korean television drama series that is inspired by a popular webtoon of the same name. TV Dramas. As a Premium user you get access to the detailed source references and background information about this statistic. Interestingly, the K-drama wave in Latin America has also been bolstered by Latino employees at Korean supermarkets across the U.S. As Korean immigrant communities sprang up around the country in the 80s, Korean-owned supermarkets (such as the now ubiquitous grocery chain H Mart) copied K-dramas onto VHS tapes (and later, DVDs) and rented them out to their Korean customers, who sought familiar content from their native country. Marriage and Divorce) Twenty Five Twenty One. I lived in Oregon, Washington, and California and I would say 20% of my circle (including work friend) are kdrama watchers. HBO Max Comedies Thatll Put You in a Good Mood, Everything to Know Ahead of 'Mando' Season 3, Here Are the Best Shows On HBO Max Right Now, Last of Us Star Pedro Pascal Posts Upsetting IG. Scores of middle-aged Japanese women went crazy for Korean actor Bae Yong-Joon, who plays the male lead in the drama, affectionately nicknaming him Yonsama (which means Prince Yong). The seeds for Hallyus growth were planted even before then. Many Koreans suddenly started to watch American dramas on Netflix and learned the season system. According to McKay, the motivation to extend a shows life is primarily financial: Its more cost-effective to continue a storyline versus beginning production on an entirely new show.. 1. I live in a college town in the Mid-west. "Kokdu: Season of Deity" ratings were quite similar to last week. When the tearjerker romanceWinter Sonataaired there in 2003, it became an instant blockbuster hit, attractingover 20 percent of viewers across the countrya figure that was practically unheard of at the time. Below are the most-watched K-Dramas on Netflix so far in 2022: 1. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. It also helped that South Korean broadcasters purportedly sold some of their best K-dramas to Latin American TV stations for aslow as $1 per episode, making them much more affordable than telenovelas, which often cost thousands of dollars per episode. Netflix has amassed some 200 million subscribers and cemented its status as the king of streaming video. Lenders led by the State Bank of India (SBI) that are conducting an annual review of Adani Enterprises Ltd (AEL) have decided to maintain status quo on credit limits sanctioned for Gautam Adanis flagship company, said two people aware of the development. Her articles have appeared in Vanity Fair, The Washington Post, Rolling Stone, Time, NBC News, Entertainment Weekly, Vulture, MTV News, and more. The drama that brought together the beloved andnewlywed #Songsongcouple and shippers were ecstatic everywhere! Back in 2014, the Korea Creative Content Agency (KOCCA) released a study estimating thatapproximately 18 million Americans watched K-dramas. The Secret Gardenis a romantic comedy about a wealthy man who swaps souls with a poor stunt woman forcing both of them to learn about how different their worlds are. Thankfully!! Doesn't seem too popular but I think there is a strong enough base here in the US that Netflix is still adding new titles. Stars: Lee Min-Ho, Soji Arai, Jin Ha, Minha Kim. China found American TV shows to be incompatible with its values, and it didnt want to import content from Japan, its former colonizer. Chart. Do note that the release date of a certain show on Netflix may also differ per each country. See if your recent faves are on this list, and if you're inspired to watch those you haven't yet caught. South Korea is trying its hand in another zombie flick following the successes of Train to Busan and Netflix's very own, Kingdom.This 2022, Netflix is kickstarting the new year with an adaptation of the popular webtoon, All of Us Are Dead. This popular drama has been remade by 6 other countries: The Philippines, Vietnam, Thailand, Cambodia, Turkey, and China! As per Guinness, the K-pop artists surpassed 60.2 million Instagram followers last. 12. It also helped that South Korean broadcasters purportedly sold some of their best K-dramas to Latin American TV stations for as low as $1 per episode, making them much more affordable than telenovelas, which often cost thousands of dollars per episode. ", Ampere Analysis, Viewership of Korean television series or movies worldwide in 1st quarter 2020 Statista, https://www.statista.com/statistics/1136285/viewers-of-korean-tv-and-movies-worldwide/ (last visited March 02, 2023), Viewership of Korean television series or movies worldwide in 1st quarter 2020 [Graph], Ampere Analysis, July 16, 2020. U.S. Viki witnessed its North American subscribers grow by 42 percent between 2019 and 2020, while KOCOWA, which offers exclusively Korean content, also saw its content consumption spike during the same period, a fact that product marketing team leader Justine McKay partially credits to the critical and commercial success of Parasite and Minari.

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