Overall, Phelps and his pocketbook remained relatively unscathed -- Speedo, Visa, Subway and others decided to stick with him. Since the scandal, Moss has seemingly cleaned up her actand expanded her work withbrands such asKrastase, Mango, and Rimmel. When the fee is high enough, even A-listers will hawk a lame soda or acne cream when it comes down to it. The company, on the other hand, states that Perry's waning popularity in Europe caused sales to go down, which is why they didnt want to continue a business relationship with her. Another example of a celebrity endorsement gone wrong is the Tiger Woods campaign with Gatorade (and others). Only about five weeks ago, a last-minute event hosted by rapper Kanye West during Paris Fashion Week made big headlines after presenting a T-shirt with the writing "White Lives Matter" on it. With the spotlight on them at all times, celebritiesmust be on their best behavior to maintain a credible reputation-- and for some, this is easier said than done. Promoting a well-known pitchman seems like a fast and easy way brands can increase recognition and sales, but time and again companies have been burned by the actions of their celebrity endorsers. Simpson, LeBron James and Oscar Pistorius. Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. Here's a look at some of the biggest athletes who lost endorsements and the money that went with those deals. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. Emancipation is scheduled to be released in select cinemas onDecember 2, 2022, before its streaming release on December 9, 2022, on Apple TV+. His articles discuss marketing theory in a variety of different situations ranging from celebrity endorsements gone wrong to Tiger Woods' DUI arrest. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". Here are five examples of celebrity endorsements gone wrong: 1. The Muscles from Brussels agreed to shoot a commercial for Total Flex home gym equipment, but when he showed up to the set, he alledgely hadn't learned his lines or how to use the equipment. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy First things first. But even the worst of these pairings are entertaining when you look back on them. Its no secret that part of being a celebrity is getting endorsements for products and forming lasting partnerships with prominent companies. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a17c258a-8bae-44ae-9334-13280ba16cad', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. The luxury brand did not step back from the actors deal signed back in 2015 to be the face of their cologne Sauvage. Actress Ellen Page, known for her role in Juno and Inception, was endorsing Cisco's video teleconferencing system as far as a decade ago. Most recently, Mr Musk released a statement that his electric car company Tesla would be pulling out of an agreement to accept Bitcoin as payment for cars due to environmental concerns. website are shown as examples of industry practice and are not endorsements by In this Japanese ad for Kirin, he's painting a roof, and a friendly animated bird joins him while he drinks a beer. Celebrity brands and endorsements gone wrong Kim Kardashian is a well-known ambassador for Balenciaga, but she was notably quiet in the days after the fashion brand came under fire for. Policy. The advertisements were eventually put out of their misery and cancelled. After 14 years as a Priceline spokesperson -- best known for his role as "The Negotiator" -- Shatner's character is literally getting pushed off a cliff. 4 / 11. Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). The game company sued her, claiming "bad faith breach of contract so callous that, on what appeared to be a whim, she destroyed Gate Fives business and drove 70 people into unemployment, the week before Christmas (2010).". Kanye West, also known as Ye, considers himself too big to fail. Now he has proved himself wrong. When Celebrity Endorsements Go Wrong Stacy Jones | May 9, 2022 at 8:30 AM How Bad Behavior Can Lose A Lucrative Endorsement Deal - And Consumer Trust No one is perfect. LeBron James' malfunction. They stopped running the ad out of "sensitivity to theirsituation.". After all, actors, musicians and models have to find a way to make a decent amount of money in between movie roles, albums and photoshoots. The hero of the 2008 Olympics, Phelps' image took a bit of a hit when a picture surfaced of him taking a hit off a bong. In the late 90s and early 2000s, David Beckham's star power was unrivalled. 5, but her recent advertising campaign for the United Arab Emirates Etihad Airways didnt go over so well. Access your favorite topics in a personalized feed while you're on the go. Free and premium plans, Operations software. He can now been seen in ads for Nike and others. "I thought this was the greatest scam going -- getting paid for watching sports," Barkley said. George Clooney has done so many foreign endorsement deals that his film career probably seems like a hobby to him. Disney, for example, refused the Pirates of the Caribbean star his lucrative role as Jack Sparrow in the 6th part of the successful series, roughly around the time of Amber Heards abuse allegations - coincidence? . Back in the early noughties pop princess Britney Spears was signed to a multi-million endorsement deal with soft drinks giant Pepsi but despite all the Pepsi she could drink, Britney kept getting. According to Jezebel, reports on what exactly the pregnancy had to do with the contract was hazy either she missed engagements or the image of a pregnant woman didn't fit in with their tagline of "feel 17 again.". Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. After his indictment, Nike suspended its contract with him, without pay. Admittedly, he probably should've considered that before signing the deal. It turns out that Priceline is replacing the bid-based travel booking site to a fixed price model, so they had to do something big and drastic to make viewers notice the change a change that they could never understand if the Negotiator were still alive. To make matters worse, Candie's, a brand owned by Madden, released a shoe called the "Zooey," which Deschanel claimed infringed on her publicity rights. Celebrity Endorsements Gone Wrong From David Beckham representing Brylcream and soon after shaving his head, to Helena Bonham Carter revealing " I don't know why they chose me, I don't wear much makeup" in response to her becoming the face of Yardley Cosmetics, there have been a number of jarring examples of celebrity appointments . Here are 12 celebrity endorsements that didn't go so well. Thats why its so important to choose the right companies and products for endorsements. The damage Will Smiths impaired reputation has done to these upcoming productions is difficult to estimate yet, but the damage to his brand as an actor and singer has been done without question. Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. A daily dose of irreverent and informative takes on business & tech news, Turn marketing strategies into step-by-step processes designed for success, Explore what it takes to be a creative business owner or side-hustler, Listen to the world's most downloaded B2B sales podcast, Get productivity tips and business hacks to design your dream career, Free ebooks, tools, and templates to help you grow, Learn the latest business trends from leading experts with HubSpot Academy, All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. A flurry of tweets can cause Bitcoin to sink or soar or boost the fortunes of "memecoin" investors with a simple online meme. In 2008, she won her case and Hydroderm had to publicly apologize. However, Jessica allegedly refused to actually wear the cheap clothes on red carpets and in other public appearances. Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. The companies that the celebrity endorses can suffer by association. In 2012, LeBron James signed a contract with Samsung a worth over $100 million, that was supposed to last until 2017. Celebrity endorsements have long been a staple of building brand . The commercials also inspired the indignation of the International Paruresis Association, an advocacy group for people who suffer from shy bladders, a condition alluded to by Alternate Universe Rob Lowe, who claims to be unable to do his business with other people around. Ms. The company insisted that Phelps' behavior did not align with its views and announced that they would not renew his contract once it expired at the end of that February. neither companies decided to renew his contract. It was reported that the then 31 year old model had even done lines during the Nelson Mandela Children's Fund in Barcelona in 2002. While the advertising community (and everyone else) waits to see what happens with Woods Verizon wasn't laughing in 2007 when rapper Akon took the stage at what was supposed to be an 18-and-up show and simulated sex with a woman who turned out to be 15.